Thursday, September 21

Haptik: Haptik Plans to leverage generative AI to help enterprises boost revenue

Jio Haptik Technologies Limited (Haptik), a Conversational Commerce company, has announced its vision for using Generative AI to build human-like bots for enterprises. The announcement comes as the company launches four beta features that are going to be powered by the latest Generative AI technology. With this, Haptik claims to have become the first company in the industry capable of increasing revenue through human-like shopping experiences by combining the capabilities of its beta features along with Generative AI. These apps include both messaging and social networking apps like WhatsApp, Instagram, Facebook and more.
“Humanising bots with AI”
Speaking on the launch of beta features, Haptik Co-founder and CTO Swapan Rajdev said, “I’m stoked by the potential business opportunity Generative AI brings for enterprises. At Haptik, we have already been using GPT 2 and GPT 3 to augment the bot training data for higher accuracy. ChatGPT uses GPT-3.5 and is a whole different ball game altogether. I’m glad to announce our four upcoming beta launches that can humanise your bot, engaging in free-flowing conversations with your customers without hours of manual training and effort.”
The technology allows enterprises to recreate physical shopping experiences where customers check for product availability, are provided buying guidance and led to complete the purchase within the messaging channels they use.
The emergence of GPT-3.5 allows Haptik to improve bot performance by 15% while training efforts can be reduced by up to 40% and an improvement of 20% with customer satisfaction. Haptik said that its new beta features will be made available to all its customers and will be deployed across the platform.

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